Ready to make headlines for all the right reasons? This 1.5-hour online workshop will give you the inside track on how to launch into the UK market and get your story in front of the right audiences through British and international media, journalists, and influencers.

This workshop is designed to help you successfully launch into the UK market by reaching the right audiences through British and international media, journalists, and influencers. It will give you actionable insights into what the media looks for, how to craft a compelling story, and how to secure meaningful press coverage. Attendees will also receive access to exclusive PR packages and have the opportunity to book 1:1 consultations ideal for those preparing to take their story to the press.

Led by Lisa Wlodyka, Founder of Banjo Communications and PR powerhouse behind brands like Deliveroo, GoDaddy, and GoFundMe, you’ll learn:

PR 101 – what it really is (and isn’t)

The UK and global media landscape

How to craft irresistible headlines and stories

Why the media would (and wouldn’t) be interested in your business

How to make sure your website and assets are PR-ready

Timelines for a successful launch

The exact steps to go to market with impact

Balancing bold ideas with protecting your brand

Defining and communicating your USP

 

Meet the Speaker:

Lisa Wlodyka is a powerhouse in PR and strategic brand storytelling, trusted by some of the world’s most ambitious companies to launch, scale, and turn their businesses into market leaders. With a track record that includes names like Deliveroo, GoDaddy, GoFundMe, and Airtasker, Lisa is known for taking brands from early traction to market domination.

Born in London and globally experienced, Lisa has led Tech, Digital and Innovation departments in both London and Sydney, and works closely with Silicon Valley disruptors looking to break into new markets. Her B2B and B2C expertise makes her equally skilled at building reputations, driving media buzz, and creating cut-through campaigns that turn emerging players into household names.

 

In a world where news is consumed across countless platforms, she ensures campaigns cut-through whether via traditional media, digital outlets, or social-first journalists and influencers. Lisa works across all major sectors.

A graduate of the world-famous Central Saint Martins Art College and Chelsea College of Arts, Lisa’s creative roots fuel bold narratives and standout campaigns. She is a strategic mind, a creative soul, and a fierce advocate for the next generation of visionary brands – truly one to watch.

 

Banjo Communications is a PR and marketing agency for brands that are shaping the future – with innovation, purpose and impact at its core. With over 18 years’ founder experience, Banjo works with startups and scaleups and takes them right through to IPO and beyond. The team are Go-to-Market specialists and for established global brands, Banjo is an expert in helping businesses pivot, reposition and accelerate for their next phase of growth. 
 
To support trailblazers, visionaries, and challenger brands, Banjo works across all major sectors, supported by three specialist hubs: Tech & Innovation, Digital, and Consumer Lifestyle.This makes them the go-to partner for investors, VCs, business leaders and consumer brands looking to stay ahead of the curve.
 
With a London HQ – Banjo has a global network of trusted partners in  key territories across Europe, the U.S., Australia, Africa, Canada and India, to ensure each brand’s story resonates worldwide.

Thank you to our founding partner Signal for making this event happen.

About Us

Founders500 is the place for creative founders to come together, share cutting edge ideas and level up their skills. We run monthly events, meetups and festivals in the UK!

At Founders500, our name embodies the essence of community transformation and momentum. We recognise that the journey from a small gathering to a thriving, impactful community hinges on reaching key thresholds of engagement. Founders500 is a safe space where new and established founders, as well as future founders, come together to collaborate, support one another, and learn. Around 50–150 participants often marks the moment when a group begins to formalise its identity, shared purpose, and collective energy.

At 500 members, a critical mass is reached where diversity flourishes, sub-communities emerge, and real change becomes possible. Founders 500 represents this tipping point—a movement where connection, innovation, and growth thrive.

 

You can also listen to these sessions on the Founders500 Podcast:

Supported by